NATURA

Case: Launch Base Cushion – Makeup Masterclass with influencers and journalists

The Natura Una Cushion Foundation launching was amplified through a virtual Masterclass by the brand’s official make-up artist and dermatologist. 12 organic influencers and 12 journalists from key media such as La Nación, Ohlalá, Elle, VIVA and Marie Claire participated in the event where the novelty and the new technology of the product were presented. Activation management: catering, presskits, summons, timing, spokespersons script, digital invitations and ad hoc presentations to screen during the event.

Also, a presskit was sent to 25 organic influencers and 13 journalists from key media.
100% of the results obtained were organic.
In addition, participants spread the word about the launch through stories and IG posts.

• Management of the whole event: delivery of presskits, quotation, selection and catering logistics, and development of materials needed to carry out the event.
• Selection and contact of influencers and strategic journalists for the brand in an organic way.
• Advice on the events dynamic.
• Relationship support before, during and after the event.
• Positioning of brand spokespersons and coordination of one-on-one notes for Tier 1 media.
• Carry out reports, KPIs and statistics analysis.

Results:

• Total Repercutions: 261.
• Social Networks Repercutions: 245.
• Press Repercutions: 16.
• Social Network estimated reach: +7.6 millions.