LANCÔME

Case: Regional Make Up Artist Seminar 2018

 

 

  • Comprehensive production of the activation.
  • Influencers and Journalists selection and invitation.
  • Advice on event dynamics.
  • Development of campaign brief.
  • Generation of content and capsule with influencers to expand on social media.
  • Take over coordination of the brand´s official Instagram.
  • Relationship support during the event.
  • Spokesperson positioning and coordination of one-on-one interviews on Tier 1 media.
  • Development of materials for post-event dissemination.
  • Reports, KPls and metrics analysis.