LANCÔME
Case: Regional Make Up Artist Seminar 2018
- Comprehensive production of the activation.
- Influencers and Journalists selection and invitation.
- Advice on event dynamics.
- Development of campaign brief.
- Generation of content and capsule with influencers to expand on social media.
- Take over coordination of the brand´s official Instagram.
- Relationship support during the event.
- Spokesperson positioning and coordination of one-on-one interviews on Tier 1 media.
- Development of materials for post-event dissemination.
- Reports, KPls and metrics analysis.